Our Story

Meet the Dynamic Duo...

Wendy and Bryttany are the mother/daughter team behind the creation of Laws of Gravity Performance Apparel. It’s conception started after Bryttany began her pole sport journey in New York City. She fell in love with the strength, grace, and sexiness of the sport and all the people it encompasses.

Armed with degrees in fashion design and years of sewing backgrounds, they began making custom costumes for competitive pole dancers. This sparked the idea to create a ready to wear line that supported the vision of athleticism, strength, confidence, sex appeal, and beauty.

Our Values

As a small, tight knit team, we acknowledge that creating a business with integrity is at the core of our values. We strive to design and develop sophisticated, fashion forward pieces with body inclusivity in mind. We are devoted to refining the fit and providing quality made garments in true active wear materials made for rigorous movements. We respect and value our professional partnerships with our factories, suppliers, clients, and ambassadors and strive to maintain those strong relationships.

Laws of Gravity Performance Apparel is committed to creating a safe environment for people of all “air walks” of life to come to further express themselves through dance and movement. We strive to promote self love and expression. We hope to empower everyone to Dance. Fly. Defy!